Existing Homes: Low Mortgage Rates Revive Sales
Fueled by low mortgage rates, existing-home sales in May sprang 2.5 percent, with inventory leveling up to 1.92 million, according to the latest National Association of REALTORS® report. “The month of May ushered in the home sales upswing that we had been expecting,” says NAR President John Smaby. “Sales are strengthening in all regions while […]
Marketing to Luxury Consumers With Compelling Content
For agents just entering their careers, or just looking for a new niche, the luxury space can feel intimidating. The same can even be said for agents already in the field, but who are having difficulty standing out. However, as Stephanie Anton, president of Luxury Portfolio International®, the luxury segment of Leading Real Estate Companies […]
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Striving for Constant Improvement
In the following interview, Paul Ekstrom, broker/owner of Realty ONE Group Choice in Andover, Minn., discusses affiliating with the brand, generating leads, and more. Region Served: Andover and Northeast, Minn. Years in Real Estate: 12 Number of Offices: 2 Number of Agents: 70 What makes Realty ONE Group the best fit for you? I was […]
Why Brand Advocacy Matters: Introducing REW Partners
(Above) Real Estate Webmasters’ Laura Monroe and Tim Collins with REW Partners Tiffany Kjellander and Laurie Weston Davis While brokerages are fighting for marketshare and vetting an ever-growing flood of new tools and business models, it’s vitally important for the individual agent or team to focus on the content they own and will always […]
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Tools, Training and Technology
In the following interview, Richard Raspantini, broker/owner of HomeSmart Premier Living Realty in Williston Park, N.Y., discusses leveraging technology, in the backend of the brokerage and in marketing. Region Served: Long Island, Queens and Brooklyn Years in Real Estate: 5 Number of Offices: 4 Number of Agents: 92 What do you like most about the […]
Single-Family Rents Rise 3 Percent
According to CoreLogic’s April 2019 Single-Family Rent Index (SFRI), rents are up 3 percent year-over-year. “Slowing price appreciation started to take hold of the home sales market a year ago…but, that’s not the case for the single-family rental market, which has seen steady rent increases,” says Molly Boesel, principal economist at CoreLogic. “While the housing […]
‘Ask Agent X’: Realogy’s Alexa Assistant Kickstarts Productivity
For a growing percentage of the population, the new normal is voice. With 66 million Americans (and counting) owning a smart speaker, the trend is undeniable—except, possibly, in real estate, where businesses have largely overlooked it, save for searches tied to the transaction. Realogy is changing that with a new tool: Agent X. With the […]
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NAR: Homeowners Are Rethinking Staying Put
After a bout of hesitation at the start of the year, homeowners are cozying up to the prospect of selling. According to the latest National Association of REALTORS® quarterly report, 46 percent of homeowners are optimistic about selling, climbing from 37 percent in the first quarter of the year. Why the change of heart? Appreciation […]
How to Write Copy That Sells High-End Homes
Summarizing the best features of a property with real estate descriptions is just as important as great photography. Writing in a friendly yet professional tone is a challenge in itself, let alone creating a hooky introduction that leaves the reader wanting to learn more about the property. Though writing real estate descriptions can be daunting, […]
Amid Cloudy Outlook, Fed Keeps Rates the Same
Amid graying economic factors and global tension, the Federal Reserve left rates the same on Wednesday, aligning with the broad consensus, but, importantly, leaving open the possibility of a rate reduction. “The [Federal Open Market] Committee continues to view sustained expansion of economic activity, strong labor market conditions and inflation near the Committee’s symmetric 2 […]